We took over and optimised his Google Ads to stabilise performance and reduce acquisition costs.

What we did
+ Full account audit + baseline reporting
Early optimisation pass
+ Strategic campaign restructure
+ Conversion tracking alignment


Outcome direction
+ Consistent flow of high-intent first-appointment bookings at a lower CPA.

With ads performing, attention moved to the conversion environment: the website.

Projects delivered
+ Full website rebuild (Callum)
+ SEO architecture upgrade
+ Conversion-focused service pages
+ Technical performance improvements


At the same time, the brand evolved.

Rebrand (Jay)
+ Visual identity refinement
+ Positioning aligned to Angus’s clinical direction
+ Cohesive look across web + ads + clinic


Now the brand, site, and ads matched the quality of care in clinic.

We took over and optimised his Google Ads to stabilise performance and reduce acquisition costs.

What we did

+ Full account audit + baseline reporting Early optimisation pass
+ Strategic campaign restructure
+ Conversion tracking alignment


Outcome direction
+ Consistent flow of high-intent first-appointment bookings at a lower CPA.

We took over and optimised his Google Ads to stabilise performance and reduce acquisition costs.

What we did

+ Full account audit + baseline reporting Early optimisation pass
+ Strategic campaign restructure
+ Conversion tracking alignment


Outcome direction
+ Consistent flow of high-intent first-appointment bookings at a lower CPA.

We took over and optimised his Google Ads to stabilise performance and reduce acquisition costs.

What we did

+ Full account audit + baseline reporting Early optimisation pass
+ Strategic campaign restructure
+ Conversion tracking alignment


Outcome direction
+ Consistent flow of high-intent first-appointment bookings at a lower CPA.