are you actually ready for meta ads? | base brands

meta ads readiness calculator

Are you actually ready to run meta ads?

A free 90-second calculator built from the numbers we look at before we'd spend a single penny of a partner's money. Find out whether now is the right time for you to be running ads or, if you're already running them... whether you still should be.

· 9 questions

· 90 seconds

· instant result

· no obligation

the calculator

Let's start with the numbers.

Your numbers first, then we'll look at your channels.

Question 1 of 9

question 01 · affordability

What's your average monthly revenue?

Roughly. Pick the band that fits.

question 02 · affordability

What's your average profit margin?

Best guess is fine. We'll factor "Not sure" as a yellow flag.

question 03 · affordability

What's your average customer or client value?

The average amount a customer spends with you in one go, or the lifetime value if you know it.

Average customer value

Rough number is fine.

question 04 · affordability

What monthly ad budget could you realistically test with?

Comfortable, not stretched. Something you could commit to for 60 days without flinching.

question 05 · channel readiness

Have you run meta ads before?

No wrong answer. It just helps us tailor the result.

question 06 · channel readiness

How often do you post on Instagram or Facebook?

Ads amplify what your channels are already doing. So posting cadence matters.

question 07 · your channels

What's your Instagram handle?

This is the one we'll actually look at to build your readiness result. Public profile only — no login, no permissions.

Instagram handle

Just the handle, no @.

question 08 · your channels

Your Facebook page URL?

Optional, but if you've got one, we'll review it too.

Facebook page URL (optional)

Leave blank if you don't have one.

final step · get your result

Where should we send your result?

We'll show your readiness rating on the next screen and email you a copy.

First name

Last name

Mobile

So we can text you the result. No spam, ever.

how it works

Three steps. That's it.

Answer 9 questions

Four on your revenue and budget, two on how your channels are performing, your social handles, and your contact details. Mostly multiple choice — about 90 seconds.

Get your readiness result

We score your revenue, margin, and budget against what we know works, then check whether your channels are set up to carry the spend. You see straight away whether ads make sense right now.

Decide your next move

If the numbers work, you can unlock a bespoke review of your Instagram and Facebook for £84 (incl. VAT), or book a free call with Callum. If now's not the right time, we'll point you somewhere useful.

Quick answers

The things people usually ask before they start.

How long does the calculator actually take?+

About 90 seconds. You'll answer nine short questions and find out whether now is the right time for you to start running ads — or, if you're already running them, whether you should still be.

What happens with my Instagram handle and Facebook URL?+

We collect your Instagram and Facebook handles so we can take a look at how you're currently performing. We feed this into our data alongside your answers to build your readiness result. We only look at publicly visible information — no logins, no permissions.

What if my readiness result is red?+

We'll be upfront with you. If ads don't make sense right now, we'll tell you — and we'll give you some clear next steps to work on. If they do make sense, we'll tell you that too, along with the best next steps to take.

Am I obligated to buy anything?+

No. The result is completely free. After you get it, it's entirely up to you what you do next with the information.

Who built this and why should I trust the logic?+

Base Brands. We've been growing and scaling brands across the UK and beyond, across multiple industries and advertising platforms. The thresholds in this calculator come from patterns in our own clients' data — not industry averages.