Last updated: 30 March 2026

Welcome to Base Brands. This page brings together our key legal policies in one place, including our website terms, privacy information, cookie information, acceptable use rules, intellectual property terms, disclaimer, and general business terms.

By using our website, contacting us, submitting an enquiry, downloading resources, or engaging our services, you agree to the terms on this page.

1. Who we are

Base Brands is a full-stack digital agency focused on strategy, branding, websites, content, marketing, and systems that help brands perform.

In this policy, “Base Brands”, “we”, “us”, and “our” refer to Base Brands.

If you need to contact us about anything on this page, please use the contact details shown on our website.

2. Website terms of use

By accessing or using this website, you confirm that you will use it lawfully and in accordance with these terms.

You must not:

• misuse the website, knowingly introduce viruses, malware, or harmful code;

• attempt to gain unauthorised access to the website, server, hosting environment, connected systems, or user accounts;

• copy, scrape, reproduce, republish, or commercially exploit website content without our written permission, except where legally permitted;

• use the website in a way that is fraudulent, defamatory, abusive, unlawful, or misleading;

• interfere with the performance, security, or availability of the website.

We may suspend, restrict, or withdraw access to the website at any time if we believe these terms have been breached or if doing so is necessary for security, maintenance, legal, or operational reasons.

3. Scope of information on this website

The content on this website is provided for general information only. It is not legal, financial, business, regulatory, or professional advice, and should not be relied on as a substitute for tailored advice.

Although we aim to keep content accurate and up to date, we do not guarantee that all information on the website is complete, current, error-free, or suitable for your specific circumstances.

Any decisions you make based on website content are made at your own risk.

4. Services and project information

Descriptions of our services, processes, packages, timelines, deliverables, pricing examples, case studies, or results shown on this website are illustrative unless expressly stated otherwise.

Nothing on this website forms a binding offer capable of acceptance. A contract for services will only arise when we both agree the scope of work in writing, whether by proposal, statement of work, order form, service agreement, or other written confirmation.

Any project-specific terms, commercial terms, deliverables, payment schedules, timelines, revision limits, support arrangements, licensing arrangements, and cancellation rights will be set out in the relevant client agreement and will take precedence over this page where there is any inconsistency.

5. Intellectual property

Unless otherwise stated, all intellectual property rights in this website and its content are owned by or licensed to Base Brands. This includes, without limitation:

• our brand name, logos, graphics, layouts, copy, designs, visuals, frameworks, methodology descriptions, and downloadable materials;

• website design elements, source materials, and creative assets published on this site;

• case study presentation formats, campaign summaries, and proprietary process explanations.

You may view, download, and print website content for your own internal business use only.

You must not, without our prior written consent:

• copy, adapt, reproduce, distribute, republish, sell, licence, or exploit any content from this website for commercial purposes;

• remove copyright, trade mark, or proprietary notices;

• present our work, language, frameworks, or materials as your own.

All third-party trade marks, logos, names, and brand assets shown on the website remain the property of their respective owners.

Client work and portfolio usage

Unless otherwise agreed in writing, we may refer to completed or publicly launched work in our portfolio, proposals, social content, case studies, awards submissions, and marketing materials for the purpose of showcasing our services. Where confidential information applies, we will respect any written confidentiality obligations agreed with the client.

6. Privacy policy

We are committed to handling personal data responsibly and in accordance with applicable data protection laws, including the UK GDPR and the Data Protection Act 2018.

6.1 What personal data we may collect

We may collect and process the following categories of personal data:

• identity data, such as your name;

• contact data, such as email address, phone number, company name, and job title;

• enquiry and correspondence data, including messages you send to us and records of our communications;

• technical data, such as IP address, browser type, device information, approximate location, and website interaction data;

• marketing preference data, including whether you have opted in or out of receiving communications from us;

• project or onboarding information you provide where relevant to a sales enquiry or active client relationship.

6.2 How we collect personal data

We may collect personal data when you:

• fill in a contact form;

• book a call, request a proposal, or enquire about our services;

• email us, call us, message us, or otherwise communicate with us;

• download resources, sign up for updates, or join a mailing list;

• browse the website, where analytics or similar technologies are in use.

6.3 Why we use personal data

We may use personal data to:

• respond to enquiries and provide requested information;

• assess whether our services are suitable for your business;

• prepare proposals, agreements, onboarding materials, or service communications;

• provide and manage our services;

• improve our website, user experience, services, and communications;

• send marketing communications where we have a lawful basis to do so;

• protect our business, website, systems, and users;

• comply with legal, regulatory, tax, accounting, or insurance obligations.

6.4 Lawful bases we rely on

Depending on the context, we may process personal data on one or more of the following lawful bases:

• consent;

• performance of a contract or taking steps at your request before entering into a contract;

• legal obligation;

• legitimate interests, where our interests are not overridden by your rights and freedoms.

6.5 Marketing communications

Where required, we will only send marketing emails or similar communications with appropriate consent or another lawful basis permitted by law.

You can unsubscribe from marketing communications at any time by using the unsubscribe link in the email or by contacting us directly.

6.6 Sharing personal data

We may share personal data with trusted third parties where necessary, including:

• website hosts and developers;

• CRM, email, booking, analytics, advertising, automation, and cloud storage providers;

• professional advisers, such as accountants, legal advisers, and insurers;

• regulators, authorities, courts, or law enforcement where required.

We require service providers acting on our behalf to process personal data only as necessary and with appropriate safeguards.

6.7 International transfers

Some of our third-party providers may process data outside the UK. Where this happens, we will take steps intended to ensure an appropriate level of protection is applied in accordance with relevant data protection law.

6.8 Data retention

We keep personal data only for as long as reasonably necessary for the purposes for which it was collected, including legal, accounting, tax, contractual, and reporting requirements.

Retention periods may vary depending on the type of data, the purpose of processing, and whether there is an active or previous client relationship.

6.9 Your rights

Subject to applicable law, you may have the right to:

• request access to your personal data;

• request correction of inaccurate or incomplete data;

• request erasure of your data in certain circumstances;

• object to or restrict certain processing;

• request transfer of certain data;

• withdraw consent where processing is based on consent;

• complain to the Information Commissioner’s Office (ICO).

If you want to exercise any of these rights, please contact us using the details on our website.

6.10 Data security

We take reasonable technical and organisational steps to protect personal data against unauthorised access, loss, misuse, alteration, or disclosure. However, no method of internet transmission or electronic storage is completely secure, so we cannot guarantee absolute security.

7. Cookie policy

Our website may use cookies and similar technologies for core functionality, performance measurement, analytics, marketing, and user experience improvements.

7.1 What cookies are

Cookies are small text files placed on your device when you visit a website. Similar technologies may include pixels, tags, scripts, local storage, and related tools.

7.2 Types of cookies we may use

We may use:

• strictly necessary cookies — required for the website to function properly;

• analytics cookies — to understand how visitors use the website;

• functionality cookies — to remember preferences or settings;

• advertising or marketing cookies — to help deliver relevant advertising or measure campaign performance.

7.3 Consent

Where required by law, we will request your consent before placing non-essential cookies or similar technologies on your device.

You can manage your cookie preferences through our cookie banner or your browser settings. Disabling some cookies may affect how the website functions.

7.4 Third-party cookies

Some cookies or similar technologies may be placed by third-party providers such as analytics, video, CRM, chat, or advertising platforms. We do not control third-party cookies directly and recommend reviewing the relevant third-party privacy and cookie information.

8. Acceptable use policy

You agree not to use our website:

• in any way that breaches applicable law or regulation;

• to transmit spam, malware, malicious code, or harmful content;

• to attempt unauthorised access to data, accounts, infrastructure, or networks;

• to harvest data, scrape content, or extract information by automated means without permission;

• to upload or submit content that is unlawful, defamatory, obscene, discriminatory, threatening, infringing, or misleading;

• in a way that could damage our reputation, services, systems, or users.

We reserve the right to investigate misuse and take any action we consider appropriate, including restricting access, reporting activity, preserving evidence, and pursuing legal remedies.

9. Third-party links and platforms

This website may contain links to third-party websites, platforms, tools, or services. These links are provided for convenience only.

We do not control third-party websites and are not responsible for their content, availability, security, privacy practices, or terms. Accessing third-party websites is done at your own risk.

10. Testimonials, case studies and results disclaimer

Any testimonials, examples, reviews, case studies, metrics, or results shown on this website are intended to illustrate past experiences and outcomes.

They do not guarantee that the same or similar results will be achieved in every project, campaign, or engagement. Outcomes depend on a range of factors, including market conditions, budget, timing, implementation, client cooperation, internal processes, audience behaviour, platform changes, and commercial decision-making.

11. Downloads and external resources

Any downloadable files, templates, guides, or resources made available through this website are provided on an “as is” basis unless stated otherwise.

You are responsible for checking that downloaded files are suitable for your intended use and free from issues once downloaded. We do not accept liability for losses caused by downloads, third-party integrations, or user implementation of free resources.

12. Limitation of liability

Nothing in this page excludes or limits liability where it would be unlawful to do so, including liability for fraud, fraudulent misrepresentation, or death or personal injury caused by negligence.

To the fullest extent permitted by law, Base Brands excludes all implied warranties, representations, conditions, and other terms that may apply to this website or its content.

We will not be liable for any indirect, incidental, consequential, special, or punitive loss, or for any loss of profits, revenue, contracts, business opportunity, data, goodwill, or anticipated savings arising out of or in connection with:

• use of, or inability to use, this website;

• reliance on website content;

• viruses, cyber incidents, service interruption, or technical failures;

• third-party services, websites, or platforms linked from or integrated with this website.

Where liability cannot be excluded but can be limited, our liability will be limited to the minimum extent permitted by law.

13. Client payment, proposals and commercial terms

Unless otherwise stated in a signed agreement:

• all proposals, pricing, estimates, and timelines are subject to change until accepted in writing;

• quoted fees may exclude VAT and third-party costs unless specifically stated otherwise;

• deposits, staged payments, retainers, or recurring fees may be required before work starts or continues;

• late payment may result in paused work, withheld deliverables, or additional charges where permitted by law and contract;

• third-party platform costs, media spend, software subscriptions, print costs, stock assets, or specialist supplier fees are usually billed separately unless clearly included.

Any payment, refund, cancellation, pause, revision, intellectual property transfer, support, maintenance, or performance terms for paid work should be read alongside the applicable client agreement.

14. Confidentiality

Where you submit information to us through the website, we will treat it with appropriate care. However, information sent over the internet is not always secure.

Unless we have entered into a separate confidentiality or non-disclosure agreement, you should avoid sending highly confidential, proprietary, or commercially sensitive information through standard website forms.

15. Complaints

If you have a complaint about our website, communications, or the way we handle personal data, please contact us first so we can try to resolve the issue.

If your complaint relates to personal data, you may also have the right to complain to the Information Commissioner’s Office.

16. Changes to this page

We may update this page from time to time to reflect changes in the law, our services, our website, or the way we operate.

The latest version will always be the version published on this page, with the “Last updated” date shown at the top.

17. Governing law and jurisdiction

These terms and policies are governed by the laws of England and Wales.

Any dispute arising out of or in connection with this website or these terms will be subject to the exclusive jurisdiction of the courts of England and Wales, unless applicable law requires otherwise.

18. Contact us

If you have any questions about this page or want to contact us about privacy, cookies, data rights, proposals, or website use, please use the contact information published on the Base Brands website.